Czenglish

Favourite mark vs. favourite make

13.11.2017

B1- B1 B2 C1

WRONG: I often buy sports clothes. My favourite mark is Adidas.
RIGHT: I often buy sports clothes. My favourite make is Adidas.

This week’s mistake is a common one, and alarmingly so among students who work in fashion retail. The confusion arises from the use of the word trademark.

A trademark is a license that gives one company the sole right to publish or produce under a given name. But when we are talking casually about our favourite fashion companies, we do not use the shortened word ‘mark’. It sounds strange.

The word we use is ‘make’ or perhaps, more commonly across global English, the word ‘brand’.

Here are both used interchangeably and completely correctly:

A: I love your t-shirt. What make it is?

B: It’s Armani actually, but I don’t generally buy designer brands. This was a present.

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Učebny jazykové školy Praha (10× v Praze na metru)

ANDĚL

Na Bělidle 28, Praha 5

BUDĚJOVICKÁ

Pacovská 31, Praha 4

DEJVICKÁ – Santinka

Nám. Na Santince 2, P 6

FLORENC

Ke Štvanici 4, Praha 8

HRADČANSKÁ

M. Horákové 64/101, P 6

KOBYLISY

Trojská 46/8, Praha 8

MŮSTEK

Vodičkova 41, Praha 1

NÁMĚSTÍ MÍRU

nám. Míru 15, Praha 2

NÁMĚSTÍ MÍRU

Slezská 1, Praha 2

VYSOČANSKÁ

Kolbenova 1, Praha 9

Kanceláře jazykové školy

náměstí Míru 15, 120 00 Praha 2
náměstí Na Santince 2, 160 00 Praha 6
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